More Than an Event: Our Story of Service, Excellence, and Community

Welcome to Premier Event Services. Here, we believe an event is not just a date on a calendar—it’s a powerful opportunity to connect, celebrate, and achieve a goal. Based in the heart of Knoxville, Tennessee, we are a team of passionate professionals dedicated to transforming your vision into a meaningful and well-executed experience. Discover the values, people, and purpose that drive us to be leaders in event production.

Our Foundation: Purpose-Driven Event Production

At Premier Event Services, every decision is guided by a core philosophy of purpose and integrity. Our mission and vision are the bedrock of our business and the promise we make to every client we serve.
Business couple organizing the event

From Passion to Premier: Our Knoxville Story

Our Founding Story

Premier Event Services was founded by Joe Perrock with a simple but powerful belief: that every event deserves a partner who cares as deeply about the purpose behind the gathering as the details that bring it to life. After decades in the industry, Joe recognized a gap—clients needed more than technical expertise or smooth logistics. They needed someone who would listen, champion their vision, and approach every project with integrity, creativity, and genuine care. Premier Event Services was born from that commitment. Today, the company exists not just to produce exceptional events, but to build meaningful relationships and craft experiences that truly resonate with the people they’re created for.

Our Milestones Through the Years

From our humble beginnings, we've been privileged to grow alongside our clients and community.

Our Mission

Our aim is to provide every client with a meaningful event experience that is delivered with excellence and meets their event goals. To accomplish this, we are devoted to operating with integrity, determined to serve the community at a high level, and dedicated to providing services at a fair market rate.

Our Vision

We are committed to being the premier event partner for a diverse range of markets, including education, government, faith groups, individuals, and civic organizations. Our goal is to extend our services and impact at the local, regional, and national levels, building lasting relationships through trust and exceptional results.

Meet the Experts Behind Your Event

The strength of Premier Event Services lies in our team. We are a collective of strategists, creatives, and technical masters who thrive on appreciating each other’s unique gifts and valuing every member. We believe in showing up, doing our best, and serving with excellence to meet our clients’ needs.

Business couple organizing the event
Owner & Event Planner

Joe Perrock

As the founder and visionary behind Premier, Joe leads with a passion for client success. His extensive experience in event planning and management allows him to guide clients from initial concept to final execution, ensuring every event is strategic, seamless, and true to its purpose.

setting up appointment
Technical Director

Scottie Hoaglan

Scottie is the master of technical precision. With a deep understanding of audio, lighting, and show flow, he ensures the technical elements of your event are not just functional, but flawless. His calm, expert direction behind the scenes is the key to a polished production.

smiling man in a suit with Christmas decorations
Video Director

Matt Goldschmidt

Matt brings stories to life through the lens. From live-streaming a conference to capturing the irreplaceable moments of a wedding, he directs our video operations with a creative eye and a commitment to broadcast-quality results.

Business couple organizing the event
Stage Management & Wedding Coordination

Zoe Perrock

Zoe is the epitome of grace under pressure. Specializing in detailed stage management and elegant wedding coordination, she orchestrates complex timelines and diverse teams with a steady hand, ensuring everything runs smoothly on the big day.

business partners toast champagne company event celebration success
Event Rentals

Eric Harrell

Eric manages our extensive inventory of production equipment. He works closely with clients to ensure they have the right gear for their needs, from sound systems and projectors to staging and decor, all maintained to the highest standards.

Founder Joe Perrock and colleagues takes a selfie at a successful formal event.

Deeply Rooted in the Knoxville Community

We believe that serving our community extends beyond event venues. Our identity is deeply intertwined with the well-being of Knoxville and East Tennessee. Many of our team members dedicate their personal time and talents to serving in their local churches and ministries, donating their gifts for the good of the community. This spirit of service is not just something we do; it’s who we are.

Client Testimonials

What Our Clients in Knoxville and Beyond Are Saying

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